SBC GROUP ACQUIRES AUSTRALIA’S SUPERROO

 
 

SBC Group acquired an Australian car care products manufacturing company with an investment of Australian Dollars 1 million in February. The products are produced and sold under the brand name Superroo and the company is now known as Superroo SBC Australia Pty Ltd. The brand is well established in Australia and the company operates from a state-of-the-art production facility in Melbourne. SBC Group Chairman Sudath Wijesinghe said.
“The country is fast developing its infrastructure with highways, fly overs and carpeted roads. However if the vehicles that use these roads, continued to be poorly maintained and belch out smoke and fumes, then the overall environment will not be improved in any way. I want to be a market leader in introducing new technologies which will help in the development of the country. My view is that improvement in infrastructure and improvement in vehicle maintenance should go hand in hand” Wijesinghe said
The SBC Group began as a single company 2004 and entered the inspection, testing and certification fields dealing with quality and quantity verification of petroleum and other products such as fertilizer and dry goods. Within a short time frame SBC established itself as a market leader in the industry in Sri Lanka, Thailand and the Maldives competing successfully with multinationals in this field.
The car care industry in Sri Lanka has not been developed and only a range of basic products are available. Superroo has developed many products which enhance engine serviceability while improving performance and reliability. The quality of the products is achieved through world wide research and development.
“Products such as coolants degreasers, solvents oil and fuel additives all specially formulated for use in the hot and humid climate of Sri Lanka, will be beneficial to the motoring industry in Sri Lanka in that emissions of carbon dioxide and the fumes will be reduced while the vehicles will function more effectively” he said.
With the ongoing development in the North and East of the country and with Hambantota Harbour Project and completion of the Southern Expressway imminent, there will be a vast increase in road usage by heavy vehicles and containers.
Thus it is an ideal time to introduce these new and technology advanced products of Sri Lanka.
The product can be developed and manufactured in Sri Lanka utilizing the latest advanced technology we have available in Australia and SBC will ensure that the products manufactured in Sri Lanka reach the standard achieved in Australia.
“Our plan is to set up a manufacturing operation in Sri Lanka with BOI approval, to introduce a wide range of these new products to the Sri Lanka market.
We have many talented youth in the country and although we will have foreign expertise in the initial stage of the project, it is our intention to make it a totally Sri Lankan operation within a short time frame” Wijesinghe Said.


To access for more details to Website: www.superroo.com.au



 
 

 




 
     
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